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GEO Store released the Oboni 32-inch HD LCD Smart TV priced at ¥21,998, targeting first-time solo households and secondary-room entertainment needs.
The TV runs Google TV with preinstalled Netflix, YouTube, and Prime Video, plus Google Play access covering terrestrial broadcasts and internet streaming content.
It includes dual tuners for terrestrial, BS, and CS digital broadcasts, enabling simultaneous viewing and recording flexibility uncommon at this price range.
From a hardware perspective, the Oboni positions itself as a deliberately constrained platform rather than a spec-sheet arms race. The choice of HD resolution on a 32-inch panel keeps pixel density within a comfortable viewing envelope for desk-distance or bedroom use, and more importantly reduces the processing burden on the internal SoC. That matters with Google TV, where UI fluidity often exposes weak chipsets in budget displays. By limiting resolution overhead while still supporting modern dynamic-range signaling, the set prioritizes consistent tone mapping and stable motion handling over headline sharpness—an approach that aligns with how streaming services actually deliver most episodic content today.
Another point that stands out in the Japanese coverage is how broadcast and IP features are treated as equals, not bolt-ons. The integration of casting functionality suggests that GEO expects the Oboni to act as a shared endpoint in a small digital ecosystem rather than a passive screen. This is a subtle but important distinction: casting shifts decoding and app management upstream to mobile devices, reducing long-term software fatigue on the TV itself. For users cycling through phones and tablets more often than televisions, this architecture can quietly extend the usable lifespan of the display without chasing firmware updates.
Retail commentary around the launch frames the Oboni less as a “cheap TV” and more as infrastructure for transitional living spaces—student apartments, spare rooms, or audio-light setups where a soundbar or powered speakers do the heavy lifting. At 32 inches, panel uniformity and backlight stability tend to matter more than peak luminance, and the restrained power draw hints at conservative drive levels rather than aggressive showroom tuning. In audiophile terms, it feels voiced for low fatigue: a screen meant to disappear into the room, doing its job without demanding attention or constant tweaking.
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