AURO-3D

Developed in 2005 by Wilfried Van Baelen, CEO and founder of Galaxy Studios in Mol, Belgium, AURO-3D emerged as a revolutionary immersive 3D audio format that transformed the cinema industry with true spatial sound. Originally conceived at the world-renowned Galaxy Studios recording facility established by brothers Wilfried and Guy Van Baelen in 1980, the technology was officially introduced at the AES Convention 2006 in Paris and San Francisco. In 2010, Auro Technologies was formally established by the Van Baelen brothers together with business partner Alfred Schefenacker to develop and promote the next-generation audio standard. Headquartered in Mol, Antwerp, Belgium, as a spin-off of Galaxy Studios Group, Auro Technologies created an immersive sound format built on three layers (surround, height, and overhead ceiling) that adds spatial dimension beyond traditional 5.1 or 7.1 systems. Under inventor Wilfried Van Baelen's leadership, who describes his mission as bringing the final dimensional evolution of sound started by Edison in 1870, AURO-3D differentiates itself from competitors like Dolby Atmos through its channel-based approach rather than purely object-based audio. The technology has revolutionized cinema since 2011, expanding into home theater, streaming, and mobile platforms while maintaining its roots in high-quality music recording and movie mixing. Now operating under GOER DYNAMICS BV ownership, Auro Technologies continues advancing immersive audio experiences that create natural sound fields around listeners, establishing AURO-3D as a premier format for cinematic and consumer audio applications worldwide.