Braun is a German brand that specializes in designing and manufacturing various consumer products. They are not specifically known for audio products.

Braun

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The news that Lenbrook, the Canadian conglomerate owning NAD, PSB, and Bluesound, now also owns MQA (Master Quality Authenticated) has raised quite a stir in the high-fidelity audio realm. MQA has always been a subject of fascination, but now that it is under the umbrella of a significant player in the audio industry, it begs the question: Does MQA still have relevance in today's world of gigabit internet and nearly limitless storage solutions?

## The Background on MQA

MQA aims to deliver studio-quality audio in a file small enough to stream. For a while, it appeared as a golden ticket for those with limited internet bandwidth or data caps. However, as more people gain access to high-speed, unlimited internet, the need for smaller file sizes diminishes. Moreover, with the advent of other lossless audio formats like FLAC and WAV that don't require additional licensing fees, the benefits of MQA are increasingly called into question.

## The Perceived Value

One common sentiment is that MQA's primary goal is to gather as many licensing dollars as possible without necessarily offering something of concrete value. While this might appear cynical, it captures the essence of many conversations surrounding MQA. Why invest in a technology that doesn't significantly outperform its rivals?

## More Than Just Licensing Schemes?

In defense of the acquisition, some argue that Lenbrook’s primary motive is to protect its other business interests. As one of the largest licensees of MQA, purchasing the company could be a strategic move to prevent competitors from gaining control and potentially leveraging the technology against them. However, this perspective doesn't necessarily justify the continued use of MQA over alternative formats that offer similar or better quality without the added costs.

## The Importance of Interoperability

One of the defining features of high-fidelity audio equipment and software is interoperability. Most components can connect via RCA cables, and audio files can be converted into a variety of formats. With the proliferation of non-proprietary, user-serviceable technologies, there seems little room left for proprietary solutions like MQA. High-quality audio is already accessible in various formats without the need for additional licenses or specialized equipment.

## Questionable Quality?

Another point of contention is the actual audio quality delivered by MQA. Some experts argue that MQA degrades sound quality, making it even less appealing than "snake oil" solutions that merely do nothing. Given the vast range of alternatives that capture the full audio spectrum without compromise, MQA's role becomes increasingly limited.

## Conclusion

The acquisition of MQA by Lenbrook has added fuel to an already fiery discussion. While some see the buyout as a business strategy, others view it as an attempt to further a technology that has little benefit in today's high-speed, data-rich environment. It remains to be seen whether MQA will find a more substantial role in the evolving landscape of high-fidelity audio, but for now, the consensus leans toward skepticism.

So, does MQA still matter in today's high-fidelity audio ecosystem? Given the current state of technology and the trends in consumer behavior, the answer seems increasingly to be a resounding "no."

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The Future of MQA: Impact and Questions Surrounding Its Necessity

Explore the growing debate around MQA technology in the age of gigabit internet and the role it plays in the consumer audio industry. Understand the diverse perspectives on MQA's true value and utility.

In a recent surge within the HiFi and audiophile market, experts are forecasting robust growth, driven by a blend of technological prowess and evolving consumer preferences. The global Hi-Fi audio market, currently thriving, is projected to grow at a Compound Annual Growth Rate (CAGR) of 4.9% from 2021 to 2028. This growth is spurred by the increasing demand for high-quality audio systems across various applications, with special emphasis on home theaters and personal audio devices. The market is responding with innovations like smart amplifiers and advanced Digital-to-Analog Converters (DACs) catering to the nuanced needs of different music genres.

The audiophile headphone segment is another fast-growing sector, with projections indicating a jump from a market size of 2849.7 million in 2022 to 4158.2 million by 2028, reflecting a CAGR of 6.5%. This spike is attributed to the rising popularity of high-resolution audio tracks and the subsequent need for headphones that can deliver detailed and immersive sound experiences. Moreover, the proliferation of high-quality streaming services offering lossless audio is significantly enhancing the way music is consumed, further boosting the market.

Looking ahead, the interplay between Hi-Fi audio and emerging music trends is poised for fascinating evolutions. Innovations like AI for personalized sound optimization and immersive audio formats are expected to be game-changers. Additionally, the industry might see a shift towards more eco-friendly Hi-Fi products in response to growing environmental consciousness among consumers. These trends indicate a future where the HiFi and audiophile market not only grows but also transforms, offering an ever-improving auditory experience to enthusiasts worldwide.

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The information provided is based on data and forecasts from multiple sources, including Dataintelo, MarketsandMarkets, GlobeNewswire, Business Research Insights, and Reports and Data._

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HiFi's Market Growth Hits New Pitch with Advanced Audio Gear

The HiFi and audiophile market is experiencing significant growth and is projected to continue on this upward trajectory in the coming years


This year marks a significant milestone for Krix, a stalwart in the world of high-fidelity sound, as it celebrates 50 years of reshaping auditory experiences. Established in 1974 in Adelaide, Australia, Krix has evolved from a passionate endeavor in a quaint town to a global leader in speaker design and manufacturing.

**The Humble Beginnings and the Dream of Superior Sound**

The narrative of Krix began with its founder, Scott Krix, an electronic engineering graduate with a fervent passion for music and sound. With a vision to create speakers that didn't merely reproduce sound but delivered an immersive auditory experience, Scott founded 'Krix Speaker Systems'. From the small town of Loxton, his ambitions were crafted into reality, setting the stage for a new era of audio excellence.

**Innovation and Expansion: Setting the Bar Higher**

Throughout the 1970s and '80s, Krix was at the forefront of audio innovation. The company introduced the revolutionary 'Home Grown' series, which quickly became a favorite among audiophiles. By the 1990s, Krix had expanded its reach far beyond Australian shores, establishing a presence in markets from New Zealand to Thailand.

One of the defining moments in the brand's history was achieving THX accreditation from LucasFilm for their cinema surround model, the KSX-1, in 1993. This accolade set a new standard for cinema sound quality and reinforced Krix's position as an industry leader.

**A Legacy of Quality and the Pursuit of Perfection**

Over the decades, Krix continued its relentless pursuit of perfection, introducing innovative product lines like the Series X in 2010. These specialized home cinema speakers brought the power and precision of commercial cinema audio into homes worldwide.

The brand's dedication to excellence is also reflected in its numerous patents, from acoustic horns to innovative mounting brackets, each representing a commitment to pushing the boundaries of sound technology.

**50 Years On: A Global Icon in Sound**

As Krix commemorates its 50th anniversary, its journey from a small Australian town to a globally recognized icon is a testament to its commitment to delivering exceptional sound experiences. Krix's speakers are now a fixture in over 4,000 cinemas across 40 countries and in the homes of discerning listeners worldwide.

Despite its global reach, Krix has retained its family-driven ethos, with its founding members still actively steering the company. The focus remains on innovating and manufacturing speakers that allow listeners to experience the magic of movies and music.

**The Future Resonates with Possibility**

Looking ahead, the past 50 years serve as a foundation for Krix's future endeavors. The brand continues to innovate, ensuring that each speaker that bears its name offers an unrivaled listening experience. For audiophiles around the world, Krix represents a journey in sound, a testament to the power of passion, innovation, and an unwavering commitment to quality.

As Krix commemorates this incredible milestone, the hi-fi community watches with anticipation for the next chapters of sonic brilliance. Here's to Krix, a name that will continue to resonate for generations to come. Happy 50th anniversary!

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Celebrating 50 Years of Sonic Brilliance: Krix's Journey from 1974 to 2024

Krix is an audio brand known for manufacturing high-quality speakers and cinema loudspeaker systems.

Krix

From a small town in Adelaide to a global icon, discover Krix's 50 years of sonic brilliance

Atelier C 2

by Braun

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Interesting articles

The Future of MQA: Impact and Questions Surrounding Its Necessity

HiFi's Market Growth Hits New Pitch with Advanced Audio Gear

Celebrating 50 Years of Sonic Brilliance: Krix's Journey from 1974 to 2024