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Dirac Live Licenses Go On Sale In-Store via HiFi Klubben Partnership Across Northern Europe
Starting in 2026, Dirac Live software licenses will be sold in-person at HiFi Klubben stores across Denmark, Norway, Sweden, Germany, and the Netherlands.
The partnership marks Dirac’s first physical retail sales model, bundling room-correction software directly with compatible home theater and hi-fi hardware at purchase.
HiFi Klubben, Europe’s largest hi-fi chain with 100+ stores and nearly one million members, integrates Dirac Live into its established demo-focused retail experience.