
LG's UK division launched LG Flex, a subscription service offering TVs, monitors, speakers, and soundbars for rental instead of purchase.
Customers can choose subscription terms of one, two, or three years with options to renew, upgrade, or return equipment afterward.
An 85-inch LG B5 2025 TV costs $3515 retail, while rental ranges from $382 monthly for one year to $128 for three years.