The JBL Flip 7 marks a significant advancement in portable audio technology, integrating AI-powered audio optimisation to deliver a more refined listening experience. The new AI Sound Boost feature dynamically enhances sound quality in real-time, ensuring greater volume levels without compromising clarity or introducing distortion. This intelligent audio management is complemented by Bluetooth 5.4, which offers lower latency and improved connectivity stability, essential for seamless wireless performance.

Constructed with durability in mind, the Flip 7 boasts an IP68 rating, an upgrade from its predecessor's IP67 certification. This enhancement provides robust protection against dust and water, making the speaker resilient in various environments, from outdoor adventures to indoor gatherings. The device measures 182.5 x 69.5 x 71.5 mm and weighs just 560 grams, maintaining its reputation for portability without sacrificing sound quality.

Power efficiency is another standout feature of the Flip 7, equipped with a high-capacity lithium-ion polymer battery that delivers up to 14 hours of playback. Additionally, the Playtime Boost mode extends battery life by two hours by disabling the equalizer settings and bass display, catering to users who prioritize extended usage over customized sound profiles. Charging is facilitated via USB-C, ensuring compatibility with modern charging solutions.

Sound architecture in the Flip 7 is meticulously designed, featuring dual passive radiators, a racetrack-shaped mid/bass driver, and an independent tweeter. These components work in harmony to produce a balanced and immersive audio experience. The inclusion of an independent DAC for USB-C audio sources further enhances the speaker's versatility, allowing for high-fidelity sound from various devices.

Connectivity options are expanded with Auracast support, enabling synchronized playback across multiple JBL speakers for a more expansive soundstage. Already available for pre-order in the US at $149, the Flip 7 is expected to reach the UK market with similar pricing. As JBL continues to innovate within their portable speaker lineup, the Flip 7 sets a new benchmark for audio enthusiasts seeking both performance and durability in a compact form factor.

The JBL Flip 7 marks a significant advancement in portable audio technology, integrating AI-powered audio optimisation to deliver a more refined listening experience. The new AI Sound Boost feature dynamically enhances sound quality in real-time, ensuring greater volume levels without compromising clarity or introducing distortion. This intelligent audio management is complemented by Bluetooth 5.4, which offers lower latency and improved connectivity stability, essential for seamless wireless performance.

Constructed with durability in mind, the Flip 7 boasts an IP68 rating, an upgrade from its predecessor's IP67 certification. This enhancement provides robust protection against dust and water, making the speaker resilient in various environments, from outdoor adventures to indoor gatherings. The device measures 182.5 x 69.5 x 71.5 mm and weighs just 560 grams, maintaining its reputation for portability without sacrificing sound quality.

Power efficiency is another standout feature of the Flip 7, equipped with a high-capacity lithium-ion polymer battery that delivers up to 14 hours of playback. Additionally, the Playtime Boost mode extends battery life by two hours by disabling the equalizer settings and bass display, catering to users who prioritize extended usage over customized sound profiles. Charging is facilitated via USB-C, ensuring compatibility with modern charging solutions.

Sound architecture in the Flip 7 is meticulously designed, featuring dual passive radiators, a racetrack-shaped mid/bass driver, and an independent tweeter. These components work in harmony to produce a balanced and immersive audio experience. The inclusion of an independent DAC for USB-C audio sources further enhances the speaker's versatility, allowing for high-fidelity sound from various devices.

Connectivity options are expanded with Auracast support, enabling synchronized playback across multiple JBL speakers for a more expansive soundstage. Already available for pre-order in the US at $149, the Flip 7 is expected to reach the UK market with similar pricing. As JBL continues to innovate within their portable speaker lineup, the Flip 7 sets a new benchmark for audio enthusiasts seeking both performance and durability in a compact form factor.