Alright, let's take a more down-to-earth look at what's happening with PMC and their move towards eco-friendly vinyl production with Evovinyl.

So, PMC, a big name in loudspeakers from the UK, has decided to shake things up by investing in a project called Evovinyl. It's all about making vinyl records in a way that's kinder to our planet. You know how traditional vinyl is made from PVC, right? That stuff's not great for the environment. It releases some pretty nasty chemicals during its lifecycle, which isn't ideal.

Enter Evovinyl, which is basically a green twist on vinyl production. Instead of using PVC, they're turning to sugar cane. Yep, sugar cane. This isn't just a random choice—it's because sugar cane is a renewable resource, and the process of turning it into vinyl records is way less harmful to Mother Earth. Plus, when it's time to say goodbye to these records, they're compostable, so they won't be hanging around in landfills for centuries.

One of the coolest parts about this whole thing is how it could change the game in terms of energy use. Apparently, using this sugar cane-based material means that pressing plants can run at lower temperatures. This could slash energy use by about 30% if everyone made the switch, and it also speeds up the pressing process by half. Less energy and faster production sound like a win-win.

Now, you might be wondering if these greener records can hold their own against traditional vinyl in terms of sound quality. The answer is a solid yes. Tests by folks who know their stuff, including some of the ears at Abbey Road Studios, have given it the thumbs up. They say it sounds just as good as the old-school records we know and love. Plus, this new material is a bit of a static-fighter, helping keep dust at bay and potentially making your records last longer.

I didn't catch any specific details on price, but it's safe to say that if major labels are looking into it and artists are considering it for their releases, it's got to be competitive. Plus, with the environmental benefits, it might just be worth any extra cost.

In summary, PMC's move with Evovinyl is pretty exciting. It's about making vinyl records that don't just sound good but are also good for the planet. And in today's world, that's something a lot of us can get behind.