Sonos Unveils 'Pinewood' Streaming Device with Advanced Features
It looks like Sonos is gearing up to make a significant move into the video streaming arena with a device currently known by the codename "Pinewood." After a tumultuous period marked by the controversial app redesign and the unexpected departure of longtime CEO Patrick Spence in early 2025, many are curious to see if this new venture can help Sonos regain its footing.
Rumor has it that the "Pinewood" streaming box will be priced between $200 and $400, placing it at the higher end of the market compared to existing devices like the NVIDIA Shield TV Pro. The design is said to resemble the Apple TV 4K, and rather than developing a proprietary operating system, Sonos is reportedly opting for Android OS—a surprising choice given their complicated history with Google.
One of the most intriguing aspects of the device is its aim to integrate content from major streaming platforms such as Netflix, Max, and Disney Plus into a unified interface. With a universal search feature, users could easily navigate and find content across different services without the usual hassle.
From a connectivity standpoint, the "Pinewood" is expected to support both Wi-Fi 7 and gigabit Ethernet, ensuring robust and reliable streaming capabilities. Additionally, it's rumored to function as an HDMI switch, equipped with multiple HDMI inputs and passthrough capabilities. This would allow users to connect external devices like gaming consoles and Blu-ray players directly to the streamer, simplifying their home entertainment setup.
For audio enthusiasts, perhaps the most exciting feature is the potential for wireless, lag-free audio transmission to Sonos soundbars and select wireless speakers. This innovation could eliminate the need for HDMI cables between the TV and sound system, leading to a cleaner, more streamlined setup.
Moreover, the device might enable users to configure comprehensive surround sound systems using existing Sonos speakers. Imagine setting up a Dolby Atmos system with multiple ERA 300 speakers, creating a truly immersive audio experience without the typical wiring complexities.
Despite these promising features, there's some skepticism about the "Pinewood's" potential success. The premium price point in an already saturated market, along with the ubiquity of Smart TVs that offer built-in streaming apps, poses a significant challenge. It's a tough sell when consumers have access to more affordable options that provide similar functionalities.
There's also speculation that Sonos might consider integrating streaming capabilities directly into their soundbars, following in the footsteps of companies like Roku and Amazon. Such a move could differentiate their products in the competitive high-end soundbar market, but it's unclear if this strategy is on the horizon.
As Sonos approaches its Q4 2024 financial update, all eyes are on how the company plans to navigate these challenges. The "Pinewood" could be a pivotal product that either propels them forward or leaves them struggling to keep up. Only time will tell if this new streaming device will resonate with consumers and help Sonos reclaim its position as a leader in home audio and entertainment technology.
