Sony's projected comeback to European home cinema markets is here, and with it comes a trio of highly anticipated BRAVIA models, bringing serious firepower to enthusiasts seeking high-performance viewing experiences. After a forced exit due to EU trade restrictions impacting their third-party manufacturing partner, Sony's return signifies a shift in regulations, opening the door for premium options like the BRAVIA Projector 7, 8, and 9 to grace European living rooms once again.

Leading the charge is the highly spec-driven Sony BRAVIA Projector 7. This model stands apart in today's projector market by offering native 4K resolution without relying on pixel-shifting technologies. Its 3,840 x 2,160 resolution is achieved through pure optics, putting to rest concerns of upscaled visuals disguised as true 4K. Ideal for high-detail viewing or gaming setups, the BRAVIA 7 features HDMI 2.1 ports supporting 4K 120Hz, aligning it perfectly with the demands of next-gen console gamers and home cinema purists alike. This projector doesn’t just claim premium; its hardware delivers.

In terms of lighting performance, the BRAVIA 7 offers a laser-based system producing a peak brightness of 2,200 lumens, making it flexible for various indoor environments, from dim theaters to moderately lit living spaces. The XR Processor for projectors elevates its visual output with technologies like XR Dynamic Tone Mapping and TRILUMINOS PRO, ensuring vibrant color reproduction and nuanced HDR performance, even if it won’t quite rival high-contrast OLED panels. For added credibility, its IMAX Enhanced certification reinforces the intent to offer a cinematic aesthetic worthy of large-screen enthusiasts.

Availability in Europe is slated for summer 2025, with Sony targeting a price point of €6,999. While the premium cost reflects its cutting-edge technologies, it also places the BRAVIA 7 firmly in the aspirational category. That said, its combination of native 4K, next-gen gaming support, and laser longevity could make it a future-proof investment for those prioritizing quality and immersive engagement. Sony’s decision to include it in Europe suggests confidence in the model’s potential to gain traction with cinephiles and gamers in these locales.

Sony's new chapter in the European projector space holds promise, and the BRAVIA Projector 7 is one of several offerings geared to redefine what enthusiasts can expect in their dedicated setups. Further details, including additional model-specific features for the BRAVIA 8 and 9, are expected to follow, signaling exciting times for high-tech home visual solutions.

Sony's projected comeback to European home cinema markets is here, and with it comes a trio of highly anticipated BRAVIA models, bringing serious firepower to enthusiasts seeking high-performance viewing experiences. After a forced exit due to EU trade restrictions impacting their third-party manufacturing partner, Sony's return signifies a shift in regulations, opening the door for premium options like the BRAVIA Projector 7, 8, and 9 to grace European living rooms once again.

Leading the charge is the highly spec-driven Sony BRAVIA Projector 7. This model stands apart in today's projector market by offering native 4K resolution without relying on pixel-shifting technologies. Its 3,840 x 2,160 resolution is achieved through pure optics, putting to rest concerns of upscaled visuals disguised as true 4K. Ideal for high-detail viewing or gaming setups, the BRAVIA 7 features HDMI 2.1 ports supporting 4K 120Hz, aligning it perfectly with the demands of next-gen console gamers and home cinema purists alike. This projector doesn’t just claim premium; its hardware delivers.

In terms of lighting performance, the BRAVIA 7 offers a laser-based system producing a peak brightness of 2,200 lumens, making it flexible for various indoor environments, from dim theaters to moderately lit living spaces. The XR Processor for projectors elevates its visual output with technologies like XR Dynamic Tone Mapping and TRILUMINOS PRO, ensuring vibrant color reproduction and nuanced HDR performance, even if it won’t quite rival high-contrast OLED panels. For added credibility, its IMAX Enhanced certification reinforces the intent to offer a cinematic aesthetic worthy of large-screen enthusiasts.

Availability in Europe is slated for summer 2025, with Sony targeting a price point of €6,999. While the premium cost reflects its cutting-edge technologies, it also places the BRAVIA 7 firmly in the aspirational category. That said, its combination of native 4K, next-gen gaming support, and laser longevity could make it a future-proof investment for those prioritizing quality and immersive engagement. Sony’s decision to include it in Europe suggests confidence in the model’s potential to gain traction with cinephiles and gamers in these locales.

Sony's new chapter in the European projector space holds promise, and the BRAVIA Projector 7 is one of several offerings geared to redefine what enthusiasts can expect in their dedicated setups. Further details, including additional model-specific features for the BRAVIA 8 and 9, are expected to follow, signaling exciting times for high-tech home visual solutions.