WiiM is an innovative audio streaming brand developed by LinkPlay Technology, founded in 2014 by entrepreneurs with extensive experience from leading technology companies including Google, Broadcom, InterVideo, and Harman, specifically created to make high-quality music streaming products affordable and accessible to everyone. Based globally with operations across Asia, North America, and Europe, WiiM emerged from LinkPlay's years of experience designing wireless technology, software, and hardware for smart devices, recognizing a market need for more affordable, high-quality streaming products while working with major audio brands including Yamaha, Marshall, Edifier, Audio Pro, JBL, and Harman. The company launched their debut product, the WiiM Mini wireless streamer, in late 2021, followed by an expanding product lineup including the Pro, Pro Plus, WiiM Amp, and recently announced WiiM Ultra and WiiM Amp Pro unveiled at High End 2024, all designed to connect entire homes with affordable, high-quality sound. WiiM's technology platform supports high-resolution audio formats, various streaming services, and smart home integration, with products featuring Roon Ready certification and partnerships with commercial streaming service Soundtrack Your Brand for business applications. The brand has successfully expanded into both consumer and commercial markets, launching installation products including the WiiM CI MOD S streamer DAC and WiiM CI MOD A80 streaming amplifier at CEDIA Expo 2024, with strategic distribution partnerships including Origin Acoustics for the United States and Canada markets. Operating under the parent company LinkPlay Technology, which has powered over 10 million smart audio and smart home products worldwide and supplies wireless audio streaming modules to industry leaders, WiiM represents the evolution of a B2B technology provider into a direct-to-consumer brand focused on democratizing high-fidelity audio streaming through innovative yet affordable products that bridge the gap between premium audio quality and mainstream accessibility.