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HiFi Editorial
VPI Titan Direct Turntable Featured in Lexus RZ EV Ad Costs Nearly Twice as Much as the Car
Lexus promotes its first all-electric RZ SUV using a Miles Davis vinyl scene featuring the ultra-high-end VPI Titan Direct turntable.
The VPI Titan Direct costs $95,000—roughly double the Lexus RZ’s $47,295 base price—even before adding a phono cartridge.
VPI Titan Direct uses a high-mass magnetic direct-drive design, pneumatic air suspension, and a three-layer chassis for extreme resonance control.