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Audience was established in 1997 as an American electronics company specializing in hand-crafted, high-performance audio and video components. Based in San Marcos, California, Audience builds audio and power cables, electronics, power conditioning equipment, and accessories for music lovers. All products are hand-built by experienced craftsmen at their factory in San Marcos. The company's objective is to build the finest possible high-performance audio components, focusing on quality craftsmanship and premium materials. Audience specializes in high-end audio cables, power conditioning equipment, and other premium audio components for audiophiles and professional applications. The company has maintained consistent operations since 1997, building a reputation for excellence in the high-end audio market through meticulous attention to detail and superior sound quality.