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Beats Highlights Travis Scott's Journey in 'Dare To Dream' Campaign
The 'Dare To Dream' campaign highlights Travis Scott's journey from aspiring musician to global icon, inspired by his 2011 tweet.
Beats introduces the Powerbeats Fit earbuds, emphasizing their performance-focused design for creators and athletes.
The campaign film recreates Scott's childhood bedroom, featuring an Apple iMac and original Beats Studio headphones.