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Beats Highlights Travis Scott's Journey in 'Dare To Dream' Campaign

By HiFi Editorial22 December 2025

Beats Highlights Travis Scott's Journey in 'Dare To Dream' Campaign

Key Highlights

The 'Dare To Dream' campaign highlights Travis Scott's journey from aspiring musician to global icon, inspired by his 2011 tweet.
Beats introduces the Powerbeats Fit earbuds, emphasizing their performance-focused design for creators and athletes.
The campaign film recreates Scott's childhood bedroom, featuring an Apple iMac and original Beats Studio headphones.

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Sources

Beats turns a 2011 Travis Scott tweet into its most personal campaign yet Dare To Dream revisits the rapper’s early ambitions while spotlighting Beats’ latest performance earbuds

Beats Highlights Travis Scott's Journey in 'Dare To Dream' Campaign - HiFi.Fan

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