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Beats Highlights Travis Scott's Journey in 'Dare To Dream' Campaign

By HiFi Editorial26 February 2026

Beats Highlights Travis Scott's Journey in 'Dare To Dream' Campaign

Key Highlights

The 'Dare To Dream' campaign highlights Travis Scott's journey from aspiring musician to global icon, inspired by his 2011 tweet.
Beats introduces the Powerbeats Fit earbuds, emphasizing their performance-focused design for creators and athletes.
The campaign film recreates Scott's childhood bedroom, featuring an Apple iMac and original Beats Studio headphones.

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HiFi Weekly Digest

New gear, best reads, and deals — every Friday.

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Beats Highlights Travis Scott's Journey in 'Dare To Dream' Campaign - HiFi.Fan

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