BlueAnt

Founded in 2003/2004 in Melbourne, Australia, by entrepreneur Taisen Maddern, BlueAnt emerged during the early smartphone era when consumers sought innovative Bluetooth devices, evolving from a Bluetooth hands-free car device company into a global sports audio and lifestyle brand. Under Maddern's leadership as founder and executive chairman, the company has undergone strategic executive transitions including appointments of CEO Geoff Wanless (2012) and David Hogan (2018), while maintaining its Australian heritage and design philosophy. Based in Melbourne with additional offices in Chicago and Hong Kong, BlueAnt has established itself as a trusted partner of major Australian retailers including Telstra and JB Hi-Fi, serving over 10 million customers worldwide with their tagline 'Life, Amplified.' The company's comprehensive product ecosystem spans premium Bluetooth speakers (X and X-3D series), true wireless earbuds (Pump Air series including Pump Air Nano, ANC 2, X2, and Ultra), soundbars, and fitness-focused headphones, all engineered with sweatproof, waterproof durability and advanced features like Active Noise Cancellation. Branded as '100% Australian Designed & Owned,' BlueAnt specializes in performance audio gear designed to 'move with you, train with you, recover with you,' featuring innovative technology such as 35dB Active Noise Cancellation, 10mm dynamic drivers, and up to 77 hours of wireless listening, while maintaining strategic partnerships and expanding internationally from their Melbourne headquarters to serve the global sports and lifestyle audio market.