HiFi Rose is a Korean audio technology brand founded in 2017 as a specialized division within Citech Co., Ltd., established by General Director Sean Kim who is a passionate audiophile seeking to create innovative network streaming audio solutions. The parent company Citech was originally founded in 1954 to manufacture set-top boxes for television sets in Korea and has been producing automation and robotization systems since 1967, providing over 50 years of hardware and software development experience. HiFi Rose emerged from an executive's vision to combine premium components, ideal circuitry, and beautiful hardware with exceptional user experience, specializing in high-end network streamers and DACs featuring distinctive large touchscreen displays. Based in Seoul, South Korea, the company hand-assembles all products domestically with a team of 24 employees, 70% of whom are engineers, ensuring the highest quality standards in manufacturing. HiFi Rose focuses on delivering high-quality streaming audio in an accessible way with innovative features designed specifically for music lovers' lifestyles, aiming to popularize hi-fi music through world-class audio equipment. The company has established strategic partnerships including WiSA Technologies for wireless audio integration and distribution through MoFi Distribution in the United States. HiFi Rose products are recognized for their unique combination of advanced streaming technology, premium build quality, and intuitive touchscreen interfaces, positioning the brand as a leading innovator in the network audio streaming market with global distribution through specialized dealers.