IRiver

iRiver is a South Korean consumer electronics company founded in January 1999 by seven former Samsung Electronics executives under the original name ReignCom, initially focusing on semiconductor distribution before pivoting to become a major player in portable digital audio devices. Headquartered in Seoul, the company gained significant market share in the early 2000s with innovative products including the iMP-100 portable CD player (2000), the iFP-100 'Prism' flash memory player (2002), and the popular H series hard drive players and Clix series portable media players. iRiver competed directly with Apple's iPod during the peak of the MP3 player era, offering advanced features and codec support. The company was sold to SK Telecom in 2014 and later rebranded as Dreamus in 2019, though the iRiver brand continues to operate with a diversified product portfolio including CD players, portable radios, MP3 players, speakers, wireless earphones, smart home devices like robot vacuum cleaners, and PC accessories. Operating under the philosophy 'Redesign Your Life Style,' iRiver continues to serve the Korean and international markets with products that emphasize lifestyle enhancement beyond mere functionality.