Jabra

Founded with dual origins—first established as Norcom Electronics Corporation of America in the United States in 1983 by inventor Woody Norris, and later founded as a Danish company in 1993 by Copenhagen entrepreneurs focusing on pioneering Bluetooth headset technology—Jabra became a unified global brand under GN Audio following GN Group's acquisition in September 2000. As a division of the 150+ year-old Danish telecommunications giant GN Group (founded 1869), Jabra is headquartered in Ballerup, north of Copenhagen, Denmark, operating as part of GN Audio alongside the broader GN ecosystem. Since 2009, GN Audio has globally marketed all its audio products under the Jabra brand, which now serves as a leading specialist in engineering communications and sound solutions. The company develops headsets, wireless audio products, speakerphones, video conferencing cameras, and frontline worker solutions, employing almost 1,000 people across North America, Europe, and Asia-Pacific. Under the leadership of executives like Senior Vice President Holger Reisinger (Marketing, Products & Alliances), Jabra has established itself as a pioneer in workplace audio technology with the mission to 'enable productivity for professionals' through innovative Danish design and cutting-edge wireless technologies. The brand combines GN Group's heritage in telecommunications with modern audio innovation, creating products that embody the Danish cultural concept of 'arbejdsglæde' (workplace happiness) while serving business, consumer, and frontline worker markets globally. Jabra's commitment to sustainability and technology for positive change reflects its position as a Danish technology leader transforming how people communicate and collaborate.