Laser

Laser Corporation Holdings Pty Ltd is Australia's leading consumer electronics success story, founded in 1987 in Sydney after securing the country's first shipment of portable storage devices. Operating from Macquarie Park, NSW (Unit 1, 6-8 Byfield Street), the company has grown over 37 years into a multi-category brand house with global reach, generating $22.3 million revenue and employing 235 staff across offices in Australia and Asia. Led by Managing Director Chris Lau, Laser produces over 1,000 products across 20+ categories including Smart Home, Gaming, Fitness, portable audio, headphones, Bluetooth speakers, and karaoke microphones, selling over one million products annually. The company operates comprehensive services including sourcing, product testing, factory inspections, compliance, warehousing, and marketing through their fully-owned China office and manufacturing facilities in China and Hong Kong. Their brand portfolio includes LASER alongside sub-brands ChargeCore, Gtek, NRGVault, Navig8r, and V-Fitness, trusted across major Australian retailers like Harvey Norman. With an unwavering focus on innovation, quality, reliability, and affordability, Laser continues to be at the forefront of accessible technology for Australian consumers.