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Founded in London in 1972 by Dr. Martin L. Borish, NAD Electronics emerged from a group of European audio importers committed to cutting through industry hype with affordable, state-of-the-art amplifiers focusing on innovation, performance, value, and simplicity. The creative partnership between Borish and audio engineer Bjørn Erik Edvardsen produced the legendary NAD 3020 amplifier (1978), which became the best-selling hi-fi amplifier in history with 1.1 million units sold. After acquisition by AudioNord (1991) and subsequent sale to Canada's Lenbrook Group (1999), NAD relocated near Toronto, maintaining its engineering excellence while expanding globally. Now sold in over 80 countries, NAD continues pioneering amplifier technologies including HybridDigital and DirectDigital platforms, remaining a dedicated audio company pushing boundaries for better, more accessible listening experiences while honoring the legacy of affordable high-performance audio equipment.