Lenbrook Announces New Independent Media Business Unit
In an ambitious move that underscores its commitment to innovation and quality in the audio industry, Canada's The Lenbrook Group of Companies has announced the creation of Lenbrook Media Group, a new business unit dedicated to revolutionizing the way high-resolution music is commercialized and delivered. This announcement, made at the Consumer Electronics Show in Las Vegas on January 4, 2024, marks a significant milestone for Lenbrook and the wider audio technology industry.
Lenbrook, the parent company of globally recognized high-fidelity brands like NAD Electronics, PSB Speakers, and Bluesound, as well as the architect behind the renowned BluOS high-resolution multiroom platform, is no stranger to the audiophile community. Its latest venture, the Lenbrook Media Group, aims to harness and further develop the company's existing content management solutions, BluOS, MQA, and SCL6, to offer unparalleled audio experiences to music fans and enthusiasts across the globe.
The strategic formation of the Lenbrook Media Group is a testament to Lenbrook's foresight in recognizing the evolving landscape of the audio industry. As consumers increasingly demand higher quality and more immersive audio experiences, there is a clear need for innovative solutions that can deliver content that is both high in quality and easily accessible. By focusing on the commercialization of these advanced technologies, Lenbrook is positioning itself at the forefront of this burgeoning market.
Leading the charge of this new division is Mike Jbara, the former CEO of MQA and a respected figure with extensive experience in the music industry. Jbara's appointment is a strategic move, leveraging his deep understanding of music technology, licensing-oriented business activities, and his exceptional people skills. Under his leadership, Lenbrook Media Group is expected to drive significant advancements in the performance audio industry, fostering opportunities that empower creators, distributors, fans, broadcasters, and hardware manufacturers alike.
Gordon Simmonds, President and CEO of The Lenbrook Group, has articulated the vision behind this initiative, emphasizing the company's commitment to capturing and delivering the highest quality art directly into the homes of music lovers. The acquisition of MQA’s assets, which complements their existing BluOS platform, is a cornerstone of this strategy, allowing Lenbrook to fully capitalize on its unique position by providing the necessary focus, strategies, structure, and resources.
As the Lenbrook Media Group takes its first steps, it is clear that the company is not just content with maintaining its reputation for quality but is actively seeking to redefine what is possible in the audio industry. The focus on BluOS, MQA, and SCL6 technologies is particularly noteworthy, as these are seen as key to unlocking new levels of audio fidelity and user experience.
As the industry watches on, Lenbrook's move could very well signal a new era of innovation and quality in audio technology. By creating a dedicated unit for content delivery, the company is freeing itself to explore and exploit new opportunities in this space, potentially setting new standards for audio quality and distribution. As Mike Jbara and his team prepare to take the helm of this exciting new venture, the message is clear: Lenbrook is not just playing music; it's setting the tempo for the industry's future.
