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Founded on October 4, 2021, as Poca Audio Ltd in Poole, England, this sustainable audio brand emerged from a mission to tackle the throwaway culture in consumer electronics, particularly targeting Bluetooth speakers as one of the worst categories for electronic waste. The founder, a former product designer who left his job to focus full-time on the company, started POCA Audio with the vision of fueling people's passions and adventures through sustainable and innovative technologies. Operating under the tagline 'LOUD FOR LIFE®', the company focuses on creating tech gadgets built to last and stay out of landfills and oceans. Their flagship product, the PINE Beat Speaker, represents the only fully waterproof portable Bluetooth speaker with swappable batteries, featuring a custom 2.5-inch driver with neodymium magnet, IP67 waterproof rating, and durable sandblasted anodized aluminum body that floats. Built using sustainable materials including ocean waste plastic and recycled silicone from UK waste, POCA's products are engineered to be repairable, upgradeable, and adaptable to different lifestyles, establishing the company as a pioneer in sustainable audio technology from their Wareham Road facility in Lytchett Matravers.