Pure International Ltd. is a pioneering British consumer electronics company founded in 2002 and headquartered in Kings Langley, Hertfordshire, renowned as the world's leading manufacturer of DAB and DAB+ digital radios with over 5 million products sold worldwide since launch. Originally established as Pure Digital following the transformation from VideoLogic, the company achieved breakthrough success on July 31, 2002, with the launch of the Pure Evoke-1, a portable kitchen radio featuring distinctive wooden-style medium-density fibreboard casing and 1960s-style speaker grille that sold out within three hours and struggled to meet demand throughout its first year due to overwhelming popularity. Based at their state-of-the-art headquarters near London employing just over 60 staff with significant heritage and long-serving employees, Pure designs and engineers award-winning audio products in their UK facilities while manufacturing in China, maintaining their mission to unite the world of music and radio through timelessly beautiful designs, unparalleled sound quality, and stellar connectivity. Following the 2016 acquisition by Austrian investment company AVenture AT for £2.6 million from parent company Imagination Technologies, Pure International (formerly Pure Digital) has diversified beyond their pioneering DAB radio expertise into broader audio markets including Bluetooth speakers, internet radios, wireless speakers, and all-in-one music systems. Under the leadership of CEO Paul Smith and management team working closely with AVenture directors, Pure continues leading the global digital radio industry with their popular Evoke range and comprehensive product portfolio, leveraging over 20 years of innovation in digital audio broadcasting technology to deliver effortless live and on-demand listening experiences that have established Pure as the undisputed market leader for digital radios worldwide.