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ROXi is a British music streaming and entertainment technology company founded on May 23, 2014, by Rob Lewis and William Morgan in London, England. Originally launched as Electric Jukebox in 2015, the company rebranded to ROXi in 2017. ROXi provides a television-based music entertainment experience featuring over 100 million music videos, karaoke, music games, radio, and interactive content accessible through smart TVs and dedicated streaming devices. The company has secured partnerships with major record labels including Universal Music Group, Sony Music Entertainment, Warner Music Group, and MERLIN. ROXi has raised over $39.9M in funding with notable celebrity investors including Robbie Williams, Kylie Minogue, Sheryl Crow, Simon Cowell, and U2's Adam Clayton. In 2025, ROXi was acquired through a management buyout and now operates under FastStream Interactive Limited. The company successfully launched its interactive music channel in 31 US markets through a partnership with Sinclair Broadcast Group, marking its expansion into the American market with NextGen TV technology.