Sonics

Sonics was a high-fidelity audio equipment manufacturer founded by Joachim Gerhard, a talented former Audio Physic designer with over 50 years of experience in speaker design. The company originally manufactured speakers in Germany before moving production to a Berkeley, California facility distributed through Immedia. The company specialized in premium loudspeakers known for exceptional spatial presentation, huge open soundstage with sharp, tightly focused images, and exceptional value proposition. Key speaker models included the Allegra, Amerigo, Anima, and Argenta series, with prices ranging from $2,600 to $5,500 per pair. The original Sonics brand has evolved - Gerhard later moved operations to Süsskind Audio (established in Brilon, Germany) and also created The Joachim Gerhard Collection in partnership with Rose Manufaktur furniture makers. The brand was known for speakers that performed best when placed far apart and listened to in the nearfield.