Soundmaster

Soundmaster is the successful audio brand from German family-owned company Wörlein GmbH, founded in 1968 by Horst Wörlein and headquartered in Cadolzburg, Bavaria, near Fürth. Since 1985, the Soundmaster® brand has specialized in high-quality, superbly designed consumer electronics at affordable prices, including internet radios, DAB+ radios, HiFi systems, turntables, music centers, and nostalgic audio equipment with modern features like WLAN, Bluetooth, and smartphone app control. Currently led by Ralf Wörlein (son of founder) with longtime authorized officer Peter Bott, the company maintains complete family ownership and management with in-house employee training ensuring low turnover and high competence. Operating from their Franconian countryside headquarters, Soundmaster serves markets across Europe through their comprehensive product range spanning from retro-styled cassette players to advanced multi-room capable network streaming systems, all manufactured under the philosophy of combining sophisticated technology with outstanding price-performance ratio.