Demand for Large TVs Declines as Market Faces Challenges: Insights from TrendForce

The global television market saw mixed results in Q3 2025, with shipments reaching 49.75 million units, up 6% quarterly but down 4.9% annually.

Major brands such as Samsung, Hisense, TCL, LG, and Xiaomi hold a combined market share of 64.3%.

Hisense achieved significant growth, increasing shipments by 9.7% to 7.66 million units, reclaiming the second spot globally with a 15.4% market share.