
The global television market saw mixed results in Q3 2025, with shipments reaching 49.75 million units, up 6% quarterly but down 4.9% annually.
Major brands such as Samsung, Hisense, TCL, LG, and Xiaomi hold a combined market share of 64.3%.
Hisense achieved significant growth, increasing shipments by 9.7% to 7.66 million units, reclaiming the second spot globally with a 15.4% market share.

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* The global television market saw mixed results in Q3 2025, with shipments reaching 49.75 million units, up 6% quarterly but down 4.9% annually.

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