Netflix is enhancing its ad-supported subscription tier, priced at €4.99/month, offering 1080p streaming with offline downloads on up to two devices.

To increase ad revenue by 2025, Netflix plans to boost ad frequency and duration, potentially revising prices and ad-buying structures.

Advanced targeting and analytical tools are being developed to provide advertisers with improved audience alignment and deeper insights.

Netflix's competitive pricing undercuts Disney+ and Paramount+, creating potential for future pricing adjustments for profitability.

Strong financial growth reported: €11.1 billion Q2 2025 revenue (+16% YoY), €3.8 billion operating profit (+45% YoY).

Popular titles like Squid Game's final season contribute to Netflix's competitive edge in the streaming market.

Netflix is enhancing its ad-supported subscription tier, priced at €4.99/month, offering 1080p streaming with offline downloads on up to two devices.

To increase ad revenue by 2025, Netflix plans to boost ad frequency and duration, potentially revising prices and ad-buying structures.

Advanced targeting and analytical tools are being developed to provide advertisers with improved audience alignment and deeper insights.

Netflix's competitive pricing undercuts Disney+ and Paramount+, creating potential for future pricing adjustments for profitability.

Strong financial growth reported: €11.1 billion Q2 2025 revenue (+16% YoY), €3.8 billion operating profit (+45% YoY).

Popular titles like Squid Game's final season contribute to Netflix's competitive edge in the streaming market.