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NEXTGEN TV introduces ATSC 3.0, providing free over-the-air broadcasting with features such as HDR, immersive audio, and interactive content.
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Broadcasted HDR supports formats like HDR10+ and Dolby Vision, enhancing picture quality with high frame rates up to 120 fps.
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Audio upgrades include Dolby Atmos and DTS:X, delivering immersive sound experiences alongside advanced multilingual and emergency alert capabilities.
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Additional services include ROXi interactive music streaming and GameLoop gaming channels, available in multiple U.S. markets.
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Adoption is gradual; compatible TVs include models from TCL, Sony, Hisense, and Panasonic, with external tuners available for existing setups.
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Coverage reaches 76% of U.S. households, with full implementation anticipated nationally by 2030.