YouTube revised its ad targeting model, now prioritizing user interface language and regional settings over physical location or VPN usage.

Ads are no longer shown to accounts with Russian regional settings or language preferences, regardless of geographic location.

This adjustment addresses advertisers' concerns about wasted budgets on unintended Russian-speaking audiences bypassing restrictions via VPNs.

Content creators may experience mixed impacts, with potential revenue drops for those relying on Russian-linked accounts.

Russian-speaking users benefit from an ad-free viewing experience, enhancing platform enjoyment.

The change reflects YouTube's effort to balance advertiser demands with user satisfaction for global audiences.

YouTube revised its ad targeting model, now prioritizing user interface language and regional settings over physical location or VPN usage.

Ads are no longer shown to accounts with Russian regional settings or language preferences, regardless of geographic location.

This adjustment addresses advertisers' concerns about wasted budgets on unintended Russian-speaking audiences bypassing restrictions via VPNs.

Content creators may experience mixed impacts, with potential revenue drops for those relying on Russian-linked accounts.

Russian-speaking users benefit from an ad-free viewing experience, enhancing platform enjoyment.

The change reflects YouTube's effort to balance advertiser demands with user satisfaction for global audiences.