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Founded in 2021 by Jean-Baptiste Anotin and based in Paris, France, Waiting For Ideas is an innovative creative studio that operates at the interface between art and design, creating visually striking and thought-provoking pieces, installations, and spaces. Born from Anotin's childhood fascination with industrial design and automobiles, which he rekindled after a pivotal visit to a Charlotte Perriand retrospective in 2020, the studio represents a shift from his previous career in marketing and fashion startups to pursue his passion for design. The studio's philosophy centers on blurring borders between art and design through close collaborations with artists including Guillaume Grando, painter Iris Marchand, photographer Mathilde Hiley, and set designer Pierre Vaillant. Waiting For Ideas specializes in creating inspiring and innovative furniture, objects, installations, and retail-space projects that push creative boundaries, serving prestigious clients such as Mobilier National, Kith, Lacoste, Reebok, and Shinzo. The studio's designs are characterized by minimalist and sharp aesthetics imbued with personal narratives that resonate with audiences by tapping into collective memories, with each creation aiming to define its era and make lasting impressions. Notable works include the revolutionary PP-1 turntable, carved from a solid block of aluminum with innovative underneath-reading technology that eliminates traditional tonearms, the contemplative "Self Reflection" piece inspired by lockdown experiences, and "No Seat Belt Required," evoking Anotin's automotive passion. The team includes talented product designers Arthur Pocheron (joined 2023), Ines Vaughan (joined 2022), and Eric Ung (joined 2021), working from their studio at 1 Rue Duvergier, 75019 Paris. Having gained significant recognition in the design world with features in major publications like Dezeen, Wallpaper*, and Hypebeast, plus participation in Paris Design Week where Anotin co-curated the Factory space, the studio continues to challenge conventional design boundaries while creating sculptural objects that transform how we experience everyday products, particularly in the realm of audio equipment and lifestyle design.