AARON is a German high-end audio amplifier manufacturer founded in 1986 by Thomas and Marita Hoehne in Elze, Germany. Originally started as High-End Consumer Electronics Distribution Company m.b.H., the company initially used the 'NEUMANN AUDIO TECHNIK' brand before adopting the AARON trademark in 1989. The name AARON was strategically chosen to appear first in alphabetical listings, reflecting the founders' ambition for their products to rank first in sound quality. The company also developed the premium SOVEREIGN brand for their ultimate products. In 2020, both AARON and SOVEREIGN product lines were integrated into HOEHNE AKTIENGESELLSCHAFT as independent divisions. The company specializes in award-winning high-end stereo and multi-channel amplifiers, preamplifiers, and phono modules, gaining international recognition in the audiophile community for their superior sound-price ratio and German engineering excellence.