Ansuz

Ansuz Acoustics is a prestigious Danish high-end audio accessories manufacturer founded in 2011 by Lars Kristensen and Michael Børresen, emerging from a remarkable partnership where Lars, despite having vowed after more than 20 years in the audio cable business never to enter the cable business again, was absolutely thrilled when Michael presented him with groundbreaking ideas for revolutionary audio cables that possessed enormous potential for producing much more natural and authentic sound reproduction. Founded by Lars Kristensen, whose Hi-Fi expertise developed through his father's pioneering high-end audio dealership in Denmark and 20 years as worldwide sales manager at Nordost (1992-2012), and Michael Børresen, an engineer whose passion for music and innovative spirit drove his quest to create revolutionary audio electronics, Ansuz Acoustics was born from their shared vision to produce cables that would make music sound dramatically more natural and authentic through cutting-edge engineering approaches. Named after the Nordic rune associated with the god Odin meaning 'communication through the god of wind' and originally one of Odin's runes representing wisdom, the company philosophy emphasizes that wisdom implies not only the knowledge one possesses but also the curiosity and quest to gain new knowledge and become even wiser, reflecting their continuous pursuit of audio perfection through technological innovation. Operating from their state-of-the-art headquarters at Rebslagervej 4, 9000 Aalborg, Denmark, as part of Audio Group Denmark's impressive facilities housing over 30 employees across production facilities, research and development department, test laboratories, and business administration, Ansuz Acoustics joined the Audio Group Denmark umbrella at the end of 2020 alongside Aavik, Børresen, and Axxess brands, creating a symbiotic relationship where all brands share common DNA and long-standing collaboration in advancing audio technology. The company achieved significant enhancement when Flemming E. Rasmussen, founder, chief-designer, and former owner of Gryphon Audio with 35 years of in-depth Hi-Fi industry experience, became the newest member of Audio Group Denmark's design and development team in May 2021, bringing his constant drive, curiosity to delve into new areas of acoustics, untiring creative potential, and expertise to create outstanding Hi-Fi equipment through collaboration with the existing team. Ansuz Acoustics specializes in developing, producing, and selling high-end cables, power distributors, streaming assessors, and resonance controlling devices that provide the foundation to greatly enhance the performance of any audio system, with their comprehensive product portfolio featuring Generation 3 product lines including Digital, Signal, Power, and Speaker cables, Power & Ethernet Distribution systems, Noise Reduction products (Sortz, Sparkz), and Resonance Control devices (Darkz, Rezonator, Record Stabilizer) that limit or remove negative audio effects through innovative technologies. Over the past decade celebrating their 10-year anniversary, Ansuz has grown continuously in both production capacity and scope of new product developments, with employee numbers steadily increasing and exceeding 30 while maintaining their focus on technologies like Tesla coils, analog dithering, and their signature double inverted helix coil design that reduces noise and enhances musical authenticity in high-end audio systems. Operating under the guiding principles of 'wisdom, clarity and truth' with the goal of creating audio accessories that provide unprecedented sonic performance, Ansuz Acoustics continues advancing audio technology through handcrafted production, innovative engineering, and their commitment to making high-end audio cables and accessories that serve audiophiles seeking the ultimate in natural, authentic musical reproduction from their premium audio systems.