Bravia
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Sony and TCL Forge Strategic Partnership in Home Entertainment Sector
Sony and TCL Electronics are negotiating a strategic partnership in the home entertainment sector, focusing on televisions and home audio systems.
A joint venture will be formed to manage Sony's home entertainment business, utilizing the "Sony" and "Bravia" brands for upcoming products.
Sony's advanced image and sound technologies will combine with TCL's display expertise and supply chain efficiency to enhance product competitiveness.
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