The B&W CCM664SR is a ceiling-mounted speaker that combines performance with a sleek, unobtrusive design. It is part of Bowers & Wilkins' Custom Install series, which is aimed at offering high-quality audio in a discreet installation format. The CCM664SR features a 6.5-inch bass/midrange driver and a 1-inch tweeter, which provide a full frequency response and detailed sound reproduction. The speaker is designed for both stereo and surround sound applications, making it versatile for various setups. With its low-profile design and paintable grille, the CCM664SR can seamlessly integrate into a variety of environments without compromising aesthetics. Additionally, it is equipped with a unique mounting system that simplifies installation, ensuring that it can be securely placed in ceilings with ease. The speaker is intended for in-ceiling use, making it ideal for home theaters, music rooms, and spaces where traditional speaker placement is not feasible.