Founded in September 1969 as Qingdao Number 2 Radio Factory in Qingdao, Shandong province, China, Hisense began as a small manufacturer producing radios under the 'Red Lantern' brand name. The company transitioned to television manufacturing in 1978 with the CJD18 model, officially rebranding from 'Qingdao brand' to 'Hisense' in 1993. Under the transformative leadership of former president Zhou Houjian, who initiated radical changes in 1992, the company evolved into Hisense Group in 1994. Today, led by Chairman Jia Shaoqian and President Fisher Yu, Hisense has grown into a global consumer electronics giant with over 90,000 employees worldwide and 14 industrial parks across China, Czech Republic, South Africa, and Mexico. As China's largest TV manufacturer by market share since 2004 and the world's fourth-largest TV manufacturer in 2023, Hisense produces televisions, refrigerators, air conditioners, washing machines, and other household appliances sold in over 200 countries. With revenue of approximately RMB 170 billion ($24 billion) in 2022, Hisense maintains offices and factories globally, establishing itself as one of the leading, most trusted consumer electronics brands worldwide.