Roku Launches Innovative TVs, Compact Streaming Sticks, and Smart Home Advances
Roku has expanded its product lineup with the introduction of new televisions and the slimmest streaming sticks on the market. At a recent Manhattan event, the company unveiled its 2025 offerings, which include enhanced security cameras and two innovative streaming devices. The Roku Streaming Stick remains an affordable option at $29.99, delivering 1080P HD resolution, while the Streaming Stick Plus is priced at $39.99 and supports 4K Ultra HD with HDR10. These new sticks are notably 35% smaller than competitors, ensuring minimal obstruction of HDMI ports and a sleek appearance.
The new streaming sticks boast improved processing power and energy efficiency, allowing for seamless navigation without the need for separate power cables. By optimizing their design, Roku has achieved a more compact form factor that integrates effortlessly with modern TVs. Although the Streaming Stick Plus offers advanced 4K capabilities, it does not support Dolby Vision. For users seeking Dolby Vision, Roku continues to offer the Streaming Stick 4K and Roku Ultra models, maintaining a diverse range of options to suit various preferences.
In addition to the streaming sticks, Roku is enhancing its television lineup with new models in the Select, Plus, and Pro series. The Pro TVs feature MiniLED backlights with advanced local dimming to reduce blooming and haloing, common issues in LED/LCD displays. The Pro Series also introduces "Sound Stage" technology, providing dynamic and expansive audio through integrated TV speakers. This enhancement is supported by Roku's collaboration with audio engineering experts from renowned companies like Bang & Olufsen and Dynaudio, ensuring a superior sound experience without the need for external speakers.
Roku is also making strides in the smart home arena with the introduction of battery-powered security cameras. The Roku Battery Camera and Roku Battery Camera Plus offer flexible placement options, both indoors and outdoors, and can be paired with solar panels for continuous power in remote locations. These cameras integrate seamlessly with Roku's Smart Home ecosystem, providing users with a reliable and wire-free security solution.
Looking ahead, Roku plans to further integrate its platform with other devices, including a prototype lifestyle projector powered by Roku OS. While not immediately available as a branded product, this reference design aims to encourage projector manufacturers to adopt Roku's software, potentially expanding its influence in the home entertainment market. With these advancements, Roku continues to solidify its position as a leader in streaming technology, offering robust and innovative solutions for both entertainment and smart home needs.
