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Primare Systems AB was founded in the early 1980s by Danish industrial designer and audiophile Bo Christensen, with operations beginning in Denmark in 1985 before establishing Swedish operations through association with Xena Audio. The company's mission focuses on designing components with exceptional sound quality, elegant appearance, precise proportions, and user-friendly interfaces. Key milestones include the 1986 launch of the 928 series, 1992's 200 series introduction, and 1993's association with Swedish audio company Xena. Primare's innovations include Ultra Fast Power Device (UFPD) technology, providing massive, stable, low-distortion Class D power output, and Prisma technology bundling comprehensive network music player features. Recent achievements include the 2011 EISA Best Product Award for their CD32/I32 system. The company embodies Scandinavian design principles creating products with honest integrity, timeless design, and world-class performance.