Apple's AirPods Firmly Hold Their Market Position in Bluetooth Audio Among iPhone Users

Apple's AirPods maintain dominance in the Bluetooth headphone market, with 59% of iPhone users choosing them, reflecting a 2% annual growth.

Despite such popularity, only 25% of iPhone users actively use AirPods, indicating a significant potential for market expansion.

Market growth appears stagnant, with periodic retailer discounts on AirPods aimed at stimulating demand or clearing inventory for new models.