Apple's AirPods maintain dominance in the Bluetooth headphone market, with 59% of iPhone users choosing them, reflecting a 2% annual growth.

Despite such popularity, only 25% of iPhone users actively use AirPods, indicating a significant potential for market expansion.

Market growth appears stagnant, with periodic retailer discounts on AirPods aimed at stimulating demand or clearing inventory for new models.

AirPods' high repurchase rates, mainly due to battery degradation, contribute to their continued relevance and sales stability.

As a key accessory, AirPods strengthen Apple's ecosystem, supporting sustained revenue amidst longer iPhone upgrade cycles.

Apple's AirPods maintain dominance in the Bluetooth headphone market, with 59% of iPhone users choosing them, reflecting a 2% annual growth.

Despite such popularity, only 25% of iPhone users actively use AirPods, indicating a significant potential for market expansion.

Market growth appears stagnant, with periodic retailer discounts on AirPods aimed at stimulating demand or clearing inventory for new models.

AirPods' high repurchase rates, mainly due to battery degradation, contribute to their continued relevance and sales stability.

As a key accessory, AirPods strengthen Apple's ecosystem, supporting sustained revenue amidst longer iPhone upgrade cycles.