
The third-generation NIO ES8 unveiled during NIO Day 2025 in Hangzhou, China, integrates Dirac's advanced in-car audio technologies like Reference Room Mode and Dirac Dimensions, setting a new standard for immersive audio.
Dirac's Reference Room Mode enables passengers to experience three distinct acoustic venues: Legendary Studio, Pinnacle Stage, and Golden Hall, simulating small, medium, and large soundspaces respectively.
Dirac Dimensions applies patented spatial audio techniques, such as MIMO impulse response correction, to transform stereo content into immersive multichannel soundscapes for a balanced and enveloping experience.

* The IKEA Blomprakt lamp, released in July 2025, combines a LED lamp with an integrated Bluetooth speaker for multifunctional use.

* Sharp introduces two affordable soundbars, HT-SBW320 and HT-SB304, both supporting Dolby Atmos, DTS Virtual:X, and DTS Digital Surround technologies.

* ASUS introduces the ROG Strix OLED XG32UCWMG and XG32UCWG gaming monitors featuring advanced TrueBlack WOLED panels reducing reflections by approximately 38%.

* **Collaboration for Arvo Pärt's Legacy:** Estonian brands ÖÖD and Estelon partnered to honor composer Arvo Pärt's 90th birthday with innovative contributions.