
Dolby showcased innovations at CES 2026, expanding Dolby Atmos support to over 35 automotive brands, enhancing in-car audio experiences globally.
Mercedes-Benz integrated Dolby Atmos via Apple CarPlay across its models, including EVs like GLC and GLB, offering spatial audio capabilities.
Pioneer introduced SPHERA, the first aftermarket receiver supporting Dolby Atmos, enabling immersive sound in existing car setups.

* Brane Audio unveiled its innovative RAD2 driver technology at CES 2026, promising a significant advancement in deep bass production for portable speakers.

* The Starke Sound Beta5 bookshelf speakers, part of the Beta series, feature a two-way design with innovative HEMF technology.

* SOUNDPEATS unveiled its flagship TWS earbuds 'Aura Nebula' at CES 2026, featuring an innovative 5-driver hybrid configuration.

* The Grell Audio OAE2 headphones feature an open-back design and advanced FSFM technology, offering a natural and immersive sound experience.