Forecast: Walmart's CastOS Set to Dominate TV OS Market within Four Years

Walmart acquired Vizio for $2.3 billion, aiming to leverage its SmartCast OS platform for targeted advertising and recurring revenue streams.

Forecasts predict CastOS, derived from SmartCast, to dominate North American TV OS shipments by 2029, surpassing Roku, Tizen, and FireTV.

CastOS enables tailored advertisements, enhancing Walmart’s ability to integrate advertising with consumer habits and drive sales.