The Haier S90 features a 100-inch QLED display with 98% effective screen area and 432 zones of local dimming.

Display specifications include 93% DCI-P3 coverage, 1000 nits peak brightness, and dynamic contrast ratio of 10,000,000:1.

HDR10+ and Dolby Vision IQ support enhance visual quality, while technologies like TUV Low Blue Light ensure eye comfort.