HDR10+ ADVANCED Announced by HDR10+ Technologies: Enhancing Visual Experience

HDR10+ Technologies, LLC unveiled the advanced HDR10+ ADVANCED dynamic metadata technology, enhancing brightness, motion smoothing, and color accuracy for high-brightness televisions.

Prime Video announced early support for HDR10+ ADVANCED, starting with selected titles and expanding to its entire library over time.

Key features include Enhanced Overall Brightness for up to 4,000 nits, Intelligent Motion Smoothing to reduce judder, and Local Tone Mapping for precise brightness control.