
IFA 2024 Highlights Include TCL's A300 Pro Smart TV**: Competing with Samsung's The Frame, featuring innovative design and functionality.
Technics SC-CX700 Speakers Introduced**: Compact and wireless, with features rivaling KEF LS50 Wireless II.
Auracast Technology Spotlighted**: Enhancing headphone connectivity with models like Sennheiser Momentum True Wireless 4.

* Sharp introduces two affordable soundbars, HT-SBW320 and HT-SB304, both supporting Dolby Atmos, DTS Virtual:X, and DTS Digital Surround technologies.

* ASUS introduces the ROG Strix OLED XG32UCWMG and XG32UCWG gaming monitors featuring advanced TrueBlack WOLED panels reducing reflections by approximately 38%.

* Apple reintroduces 3D movies in Apple TV with advancements like 4K, Dolby Vision HDR, and HFR 48fps support.

* The IKEA Blomprakt lamp, released in July 2025, combines a LED lamp with an integrated Bluetooth speaker for multifunctional use.