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JOYSOUND launches a limited collaboration room at Shinagawa Konan-guchi from March 4 to May 6 for the “Momoclo Summer Bakasawagi 2025” campaign.
The room features JBL Bar 1300MK2 soundbar, delivering Dolby Atmos playback of Momoiro Clover Z live footage with immersive, concert-like spatial audio.
Exclusive digest video content is curated from Day 2 of the “Momoclo Summer Bakasawagi 2025” Blu-ray, tailored specifically for this collaboration room.
What elevates this collaboration beyond themed décor is the decision to anchor the room around a consumer-grade yet technically ambitious Dolby Atmos platform. The JBL Bar 1300MK2 relies on a multi-module architecture—beam-forming drivers in the main bar, detachable wireless surrounds, and a dedicated subwoofer—to approximate discrete height and rear channels without ceiling speakers. In a compact karaoke room, this topology plays to its strengths: short reflection paths improve the precision of Atmos object steering, while the system’s aggressive room correction mitigates the uneven acoustics typical of small, reflective spaces. Compared to conventional karaoke PA setups that prioritize vocal SPL over spatial coherence, the emphasis here is on enveloping ambience and crowd-scale dynamics rather than sheer loudness.
The curated live digest drawn from the Blu-ray source also suggests a different mastering philosophy than standard music video playback. Live concert Atmos mixes tend to allocate audience noise and venue reverb to height and surround objects, leaving lead vocals and core instruments anchored to the front soundstage. On the Bar 1300MK2, this results in a front-heavy but vertically expanded image, where applause blooms upward and outward rather than collapsing into stereo. It contrasts with many streaming Atmos tracks that overuse height channels for novelty; here, restraint preserves intelligibility and avoids the phasey artifacts that soundbars can exaggerate when pushed too hard.
From an industry perspective, this project hints at a broader shift in how immersive audio is being introduced to mainstream listeners in Japan. Instead of positioning Atmos as a premium home-theater add-on, the collaboration treats it as an experiential format—something encountered casually, in a social setting, through familiar content. For audiophiles, the setup won’t replace a calibrated multi-speaker system, but it does demonstrate how far modern soundbar DSP has come when content, room size, and playback format are tightly aligned.
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