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Onkyo introduces a unique product: wine aged using musical vibrations for enhanced flavor and aroma.
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Collaboration with jazz musician Tetsuya Komuro resulted in 27 curated tracks creating resonances during the aging process.
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The project, named Jazzy Token, leverages Onkyo's proprietary sound wave technology.
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Each bottle is priced at approximately 20,000 yen (~$135), emphasizing its premium nature.
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This innovation melds auditory art with winemaking, creating a sensory experience beyond taste.
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Released on August 11, 2025, it reflects Onkyo's venture into sensory-driven industries.