
Samsung has developed a prototype earbud called the Ear-EEG that incorporates an electroencephalogram (EEG) to monitor brain activity in real-world settings.
The device uses a brain-computer interface to transmit brainwave data to applications, enabling uses in neuromarketing and entertainment with 92.86% accuracy in identifying video preferences.
Collaborative development involved Hanyang University’s Department of Biomedical Engineering, focusing on applications such as drowsiness detection and mental health management.

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