- Samsung Display has secured a contract to supply OLED displays for the 2028 Mercedes-Maybach S-Class, showcasing a major shift in supplier partnership.
- The innovative "Pillar-to-Pillar" displays will span 48 inches across the dashboard, offering a seamless interface for navigation, multimedia, and other vehicle systems.
- This approach evolves from the MBUX Hyperscreen, introducing a potential single continuous OLED panel for improved design and functionality.
- The collaboration between Samsung and Mercedes sets a new standard in luxury automotive technology, emphasizing integration, aesthetics, and in-car digital innovation.
- This agreement signifies Samsung Display's first venture with the Maybach division, challenging LG Display's dominance in premium automotive displays.