Sony Utilizes Hawk-Eye Data for Baseball Animation Collaboration Featuring Sanrio Characters
By HiFi Editorial28 February 2026
Key Highlights
Sony has collaborated with NPB Enterprises to create a unique animation using Hawk-Eye tracking data, featuring Sanrio characters in baseball scenarios.
The project, titled "Let's Play Baseball," aims to engage preschool children by simplifying baseball rules and showcasing animated characters participating in a game.
Hawk-Eye captures detailed player motion data, which is transformed into animations through motion retargeting to match the stylized characteristics of Sanrio icons.
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